We are ashamed to say we did not. However, a member of the eSift team has a brother with Autism and Tourette’s and she explained the lanyard is worn and provides a discreet sign that a person has a hidden disability. It is now recognised by airports, shops, hospitals and public venues etc. and in turn provides comfort for him and his family.
There are 14 million disabled people in the UK, and never has there been a more important time to be more tolerant, patient and sympathetic of people with hidden disabilities given the anxiety associated with COVID and the many changes to everyday life.
Some disabilities are not immediately obvious (learning difficulties, speech, visual or hearing impairments) but by highlighting the benefits of the sunflower lanyard, some businesses are training their staff to recognise the importance of offering additional support, help or a little more time.
The lanyard was launched in 2016, but we need to give it the coverage it deserves. In September, eSift are looking to promote, share and increase awareness. We will be sharing “Sunflower Stories” and content so we can make a difference. Please share and like and give it the publicity it deserves!
If you are a business looking to launch a Sunflower? Follow this link to see what you can do https://hiddendisabilitiesstore.com